On this page:

List and Map of Dealers in the Dealers Room and Furry Market Place

Signup Information for the Further Confusion 2011 Dealers' Room

Sales for the Further Confusion 2011 Dealer Room tables are now CLOSED.

If you have just sent in your application in the last week and have not received a confirmation that you got the table, you should hear from us shortly as to the status of your request. If you did NOT get into the room, you will automatically be placed on the waiting list.

If you would like to apply for a position on the waiting list, please use the Dealer's Room Waiting List Application Form located at the bottom of this page.

Please note that the dates for the convention have changed from those shown on the application. The convention will be held from January 13th - 17th, 2011. If you already have a table and you can not attend the new dates, please contact us at and we will provide you a full refund and release your table to the waiting list.

Rates are $120 for a single table, $75 for a half table. We are not charging for electricity brought to the table this year.

Information for the Further Confusion 2011 Furry Market Place

Information and documents for the Furry Market Place may be found on the Furry Market Place page

E-mail Communication

In the interest of decreasing the amount of paper and postage we use, the Dealer Room staff will communicate with the dealers mostly through E-Mail. In the past we have done 2 mailings during the year, one in June and one in December. This year we will do only one, likely in December, containing your written confirmation that doubles as a receipt for your rental. It will also likely contain last minute information on things we think you need to know just before coming to the convention, like the sales tax rate and information on load in and load out. All other communication will be via this website and E-Mail. So be sure that the E-Mail address you provide on your application form is one you will check on a regular basis. If you change your e-mail address(es), please be sure to let us know at . If you need a written receipt/confirmation of your table rental BEFORE December, contact us and request one.

Here is a list of likely email communications you will receive from us:

  • Notice of Acceptance into the Dealer Room (if you get a table)
  • Notice of being placed on the waiting list (if you do not get a table)
  • Important Notices (usually only if they are really important)
  • Sellers Permit Reminder (if, come November 1st you haven't gotten us your Sellers Permit # from the CA BoE)
  • Convention Reminder (usually in late Dec, early Jan, with any last minute news - This is in ADDITION to the December postal mailing)
  • Offer of a Table (If you are on the waiting list, this means we have room for you, if you are already in, it means we likely are offering you a 2nd table)
All of this email will come from '', so make sure you have that email address on your 'blessed' or 'white' list.

Important Notes

Dealer Room Location
The Dealer Room will be on the SECOND floor of the new hotel. Almost ALL of the new hotel's function space is on the second floor, for that matter. There is a small cargo elevator adjoining the Regency Ballroom. It is reached through the Valet parking area under the hotel and only goes between there and the Ballroom. We hope to have detailed information on how to use this for load-in and load out in our December mailing and/or here on the website in December.

Parking
The San Jose Fairmont hotel is located in Downtown San Jose. It is very rare to find any sort of free parking in this area. You might want to check out http://www.sjdowntownparking.com/ and plan ahead of time where you are going to park. Also, we know some of you prefer to sleep in your vehicle... We are sorry, but none of the parking lots in the area permit one to sleep in one's vehicle. Parking a RV or other oversize vehicle is going to be extra difficult. RV's will have to find a specialized lot to park in, in order for you to sleep in it, and in some cases to even park it in the area. Please, please, please plan accordingly.

Pets in the Hotel
Go over to the Hotel Page here on the website to read the information there about the additional fee the hotel charges if you bring your pet(s) to stay with you at the hotel. Do note that it is hotel policy that pets never be left unattended. That means they must be accompanied by a human at all times, and they can not be left in the room without a human being in the room with them. If you have any questions on this, look to the hotel page and/or contact . Service Animals are not "pets" and special exclusions do apply.

Pets in the Dealer Room
Due to allergies, it is a strong recommendation that if you are going to be manning a table in the Dealer Room that you do not bring your pet to stay in the Dealer Room with you. Due to the hotel's requirement that pets be in the company of a human at all times, this means you can not leave them, unattended, in your room while you are working in the Dealer Room. So, unless you are bringing your own pet sitter with you to the convention, to be with your pet(s) while you are working in the dealer room, you might want to consider making arrangements for your pet while you are at the convention. Again, Service Animals are not "pets" and this does not apply to them.

Furry Market Place
Yes, we will have a Furry Market Place this year. Look to this website in July 2010 for more information. Spaces in the Furry Market Place will go on sale in August 2010. They are not available at this time.

Buying Assistant Memberships

If you would like to purchase memberships for your assistants, please use the online registration form, or use the Mail-in Registration Form. Payment for additional memberships by mail using the Mail In Registration form must be made on a separate check from the payment for the dealer table. They will be forwarded to registration and processed separately from your Dealer Table Application.

If you use the online form, be sure to put in the comments field that this is a Dealers' Assistant and the Name of the dealership they are to be associated with.

CA State Board of Equalization

Every person that purchases space to sell from at the convention must have a Sellers Permit from the California State Board of Equalization. Further Confusion can not get this for you. You must get it for yourself. Such Sellers Permits are free. We recommend that you acquire your permit at LEAST two months before the convention, to make sure you can get the number to us by the time you get to the convention. We can not permit you to make any sales at the convention without you providing us with your Sellers Permit number.

For those dealers filing from out-of-state, you may be required by the California State Board of Equalization to also fill out and attach Form BOE-403-B when sending in your Form BOE-400-SPA.

For more information on this, refer to the information included with Form BOE-400-SPA on page 3.

As always, if you have questions about the forms or process related to acquiring a Seller's Permit, contact the California State Board of Equalization's Information Center at 800-400-7115 (AK & HI call 916-445-6362). Word is that you can actually talk to a live person at that number between the hours of 8am and 5pm. If all else fails, call their out-of-state field office at 916-227-6600 or the San Jose field office at 408-277-1231.

They are the final authority on all things related to acquiring the necessary paperwork for us to be able to allow you to sell your merchandise at the Further Confusion event.

San Jose Business Licenses

As the Dealer Room and Furry Market Place selling spaces are open only for 3 days of our 5 day convention, selling at our convention falls under a number of sections under Exclusions and Exemptions. However, if you do business at other conventions also in the City of San Jose during the calendar year, we recommend you contact the City of San Jose Finance Department to see if you need one of these licenses. Unfortunately these licenses DO cost money. For our 2008 convention, according to Brenda Charles of Revenue Management for the City of San Jose, After further review, it was decided not to pursue Business Tax Certificates for Annual Convention visitors to the City of San Jose.

Rules and forms

Dealers' Room & Furry Market Place FAQ

More information can be found in the Dealers' Room & Furry Market Place FAQ below. If you don't find the answer to your question, or for any further assistance, please contact .

Table of Contents (Links to individual questions)

What happens if you receive more applications postmarked 'April 2nd, 2010 than you have available tables?
At that point we will revert to a Lottery System rather than the First-Come-First-Served system, and select from random from the stack of applications marked with the same postmark until all remaining tables are filled. Once all tables are filled, sales will close.

Will we be told if we got into the Dealer Room/Furry Market Place?
Yes, as you are selected (either by First-come, first-served order, or when space is tighter, by random pick) for a space in the Dealer Room, we will send you e-mail with the good news. Make sure your email service isn't blocking '' as that's where the email will be sent from.

What happens if you sell out before you get to my application?
We will add you to the waiting list, and contact you by email with the unfortunate news. We will also ask you for what we should do with the check or money order you sent us. You will have the option of us sending it back to you, or destroying it. Your form will remain on file should space open up at a later time.

I sent in for a Full Table in the Dealers Room, but only half tables are left? What happens then?
We will send you e-mail telling you we sold out of full tables. And, should we have half-tables left after processing the half-table applications from the same postmarked date as your application's, we may offer you a half-table and refund you the difference in the cost of the space should you take the offer of a half table in place of the full table. You will have only 2 days to get back to us with your answer, as we can only hold the half-table out of the pool of available tables for that long.

I already have a membership to the convention. Do I still need to pay the full price for the Dealers Room table/Furry Market Place space?
Yes, you do. The membership that comes with a Dealers Room table/Furry Market Place space is contained in the price and can not be purchased separately. So, if you already have a membership, we recommend that after you have successfully purchased your Dealers Room table/Furry Market Place space, contact and arrange with them to transfer the membership you purchased prior to purchasing your Dealers Room table/Furry Market Place space, to a friend or family member.
Note that if you have to cancel your Dealers Room table/Furry Market Place space, that will ALSO cancel the membership that comes with it.

Further questions? Please email

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